Hosie, Rachel. (2 May 2017). The Millennial Divide: How A Generation Can Be Split Into Two Very Different Halves. The Independent. http://www.independent.co.uk/life-style/millennial-divide-generation-split-old-young-financial-crash-internet-smartphones-a7704021.html
Sinek, Simon. (29 October 2016). Simon Sinek on Millennials in the Workplace. Inside Quest. https://www.youtube.com/watch?v=hER0Qp6QJNU
Singal, Jesse. (1 May 2017). Snapchat? No thanks; I'm an Old Millennial. Science of Us. http://www.cnn.com/2017/05/01/health/young-old-millennial-partner/index.html
Video by Travis Dover. Music by Davide Tammaro.
When it comes to millennials, the rules do not apply. Statistically, we're outliers. Whether it's Simon Sinek discussing how our dependency on technology limits our potential for happiness or recent excerpts from CNN and The Independent that argue the millennial approach towards career and individual goals lacks continuity, collaboration, and ultimately, a willingness to fit in, it's clear that Generation Y is environmentally, economically, and socially fascinating, and like any overanalyzed sample population, perpetually misunderstood.* This narrative, and the gaps in our approach to it, were my initial impetus in creating MEP.
My mother has a saying: if you don't like the conversation, change it. I intend to.
In college, I was surrounded by a plethora of free-thinking millennials with an inherent drive to bring about progress for a wide-range of global issues. What's more, these free-thinkers would collaborate on just about everything—from a visual art show to organizing a campus protest. It didn’t really matter what the topic was—when there was a cause to be known, there was a group willing to work in tandem to raise awareness about it. Often, technology was used— social media, graphics, film, music, etc. —to reach a broader audience and create a collective movement towards progressive change. Granted it was a liberal arts college with the student body representing the top 2% of the global population with both the access and the opportunity to push boundaries, but it was enough to get me thinking. How do we challenge the current stigma regarding the millennial generation and the use of modern technology while, at the same time, not losing sight of the causes we care about so deeply? How do we bridge the gap when it seems society's already made up their mind? In time, I came up with something. Not a solution, of course; more like an opportunity for millennials (and non-millennials) to band together as visual influencers to create content that says something, to prove the doubters wrong, to rise to the challenge, and hopefully, do some good in the process.
Launched in April 2016, MEP represents a team of artists—directors, writers, producers, cinematographers, musicians, photographers, actors, dancers, animators, you name it—that uses visual storytelling as a creative medium to make some waves and challenge our thinking towards the status quo. Our debut effort, Don't Schmuck It Up, was a scripted web series and situational hockey comedy about defying stereotypes in everyday situations. Next up was Not One, a narrative drama challenging our perception of homeless millennials. As any founder will tell you, the first year of a startup is quite the adventure: mistakes are a plenty, perfection is relative, time is in high demand, and sleep is a luxury. Teamwork makes the dream work and I couldn't be more grateful to the group of people that took the leap of faith with me and helped make year one possible. MEP is a rising current ready to make a splash and I can't wait to share what's next.
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Change the conversation. Dare to see things differently. Think freely and always, swim upstream!
Millennial Ethics Productions (MEP) sees content creation differently. We're a group of diverse artists that use visual storytelling as a creative lens to raise awareness, reshape, and challenge our thinking towards the status quo.
We're visual interpreters providing a platform for discussion and a community for creating new work that says something, uniting a millennial (and non-millennial) viewing audience through streaming content. Unlike other millennial-driven startups, we're not just telling the stories that don't usually get told. We're also telling old stories in new ways. We're the millennial home for streaming content. It's about creating high-quality, budget-friendly, relatable, and insightful content that goes that extra mile and challenges the limits of our perception.
We change the conversation. We dare to see things differently.
We swim upstream.
Behind-the-Scenes Stills by: Matthew Clements, Abraham Polinsky, & Fernando Girardi Rivera
WHAT WE'RE WORKING ON
MEP's making waves this summer! We're focusing on VOD distribution and a comic book franchise for DON'T SCHMUCK IT UP, in rewrites on a feature film for JUST A SECOND (fka NOT ONE), and in development on FLIP THE SCRIPT, an interactive media experience reinterpreting cult classic films in a diverse, female-forward lens.
Keep an eye out for our Make A Splash End-of-Summer Soiree in September!
JOIN OUR UPSTREAM NETWORK
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